Post-Purchase Flow Builder

60–70% of your revenue potential is in repeat purchases

Your post-purchase experience is a shipping confirmation and a review request. Meanwhile, the majority of your revenue potential lives in repeat purchases — and you're leaving it on the table.

This AI system builds a complete post-purchase email and SMS flow for your DTC brand. It maps your customer journey, calibrates timing to your product's repurchase window, writes every email in your brand voice, and outputs the full flow with conditional logic ready to build in Klaviyo, Omnisend, or your ESP of choice.

8–10 email and SMS touchpoints. Order confirmation through winback. Every delay calculated. Every split intentional. Every email written — not templated.

Everything included

• A Claude Skill (SKILL.md) you install once and own forever
• Complete post-purchase flow architecture (8–10 touchpoints)
• Full copy for every email and SMS: subject lines (with A/B variants), preview text, body copy, and CTAs
• Flow diagram with every delay, conditional split, and exit condition mapped — ready to build in your ESP
• Timing calibrated to your product's repurchase window (supplements, skincare, food, apparel — it adjusts)
• Conditional splits for engagement level, product category, and customer value
• ESP setup notes specific to Klaviyo, Omnisend, or your platform
• Measurement framework: KPIs, benchmarks, and what to optimise first
• Video installation guide (15 minutes)
• Written setup documentation

For brands with basic or broken retention flows

DTC brand founders and retention marketers who know their post-purchase email flows are either non-existent, basic, or underperforming — and want a system that builds the whole thing, not just a template they have to fill in themselves.

From zero to full retention flow

Take the output, build it in your ESP, and start converting one-time buyers into repeat customers.

Common questions